Like many parents, the founders of WHEAT struggled with dressing their daughter Abby. In a world where little girls’ clothes are often designed to help make them look ‘trendy’ and beyond their years, they wanted something classic and built to play. Clothing that is the epitome of comfort, yet practical and stylish.
Their vision was to create an amazing online store where they could sell the clothing direct to families across Canada. They have now taken this concept across all of North America as of winter 2015!
Founders, Kat and Aaaron (along with Kat's adorable parents) believe that no clothing should be too precious to be played in. This is most evident when their 5 1/2 year old is twirling and dancing one minute and digging in a sandbox the next - all the while wearing a cute little dress.
Combining comfort with beautiful Scandinavian inspiration, each collection is designed with classic lines, light color combinations and original patterns, to carry on the Scandinavian design tradition. Each style is tailored for a child’s wear and tear – adjustable elastic waists, enough space in the design, and the use of natural fabrics. With everything from Outerwear to Underwear, Party Clothes to Playtime, Wheat carries everything your little one needs to be comfy, cozy for days filled with playtime.
WHEAT is offering @ministyleblog readers 50% off their purchase with promocode "blackfriday2016".
*excludes Disney, Merino Wool & Sale products