Papallou is a vintage inspired children's brand with a focus on creating clothes for girls ages 3-12 with a minimalist chic and vintage twist.
Founded by Miriam Mandel (mom and aspiring fashion designer) in 2016, each style is designed to be beautiful for moms to fall in love with and make every little girl feel special, and at the same time still comfortable and fluid enough for kids to run around and be playful.
The concept behind their SS17 Collection and photoshoot is that of every mom's daily struggle; of Love & War
They understand that dressing a small (or big) child is not always an easy task and choosing the right outfit that everyone can agree on can turn morning routines into endless battles.
With their SS17 collection it need not be survival of the fittest. Papallou once again proposes a peace offering. Moms get the quality and style they are so proud to see their kids dresses in. Girls get soft comfortable clothing for exploring, creating and enjoying life's adventures, so love can prevail